We’re building the next-generation of mobile first photography tools to enable full creative freedom.
Our primary aim is to bridge the gap between what people envision in their mind, and what they see on screen. The tools we build are the conduit to achieve people's vision, to help them be more creative and efficient. To that end we build principled, opinionated solutions that solve real challenges for creative photographers. We believe the photo & video editing market deserves much higher quality creative tools that are not just functional, but are also efficient, easy to use, innovative, inspiring, and liberating.
You don’t take a photograph, you make it.– Ansel Adams
To reach our goals, we weigh our intuitions and data as much as expert and our customer's feedback, and decide with confidence. We work hard to keep a steady momentum on progress and iteration. Constantly re-balancing our attention between investing in innovative new features and technology, revisiting our previous creations, correcting unintended mistakes, and growing our business.
Our work touches many people frequently through their workflow. That’s why we do our best to truly understand their way of working, with the aim to make their workflow as effective and as pleasant as we can.
Our market is rife with throwing the kitchen sink at an opportunity. We stay curious, the best solutions to meaningful challenges are rarely easy or obvious. We have pride in focusing, putting in the time do few things really well.
The devices and apps we know and love evolve. We work hard to adapt and re-imagine as well. We aim to spot new ideas and trends early, and challenge ourselves to act on them to always remain relevant by innovating.
We are a small team of highly skilled and opinionated makers from around the world. Want to work with us making a dent in the photo & video editing world and build higher quality creative tools that expand the range of photographic creativity? Read more on our jobs page.
Our significant others, for their support, patience, and putting up with our endless conversations at all hours.